(MULTI) – IATE Term of the Week: video on demand (VOD) | TermCoord


Up until now, regulations regarding video on demand content have not been subject to the same rules nor level of consumer protection as are applied to TV broadcasting. This is despite the fact that in recent years many viewers are increasingly accessing on-demand content via smaller screens such as on their laptops, tablets or phones, as opposed to having traditionally watched such programmes on a TV screen.

In order to address the growing gap between regulation in force and the rise of video on demand services, the European Commission put forward on 25 May 2016 legislation to ensure more stringent rules are in place for VOD platforms and providers. These include stricter rules on advertising and product placement in children’s programmes, proscribing content against hatred and violence, as well as providing a higher investment to the development of European audiovisual productions. Furthermore, MEPs have advised that 30% of all such content should be …

via Terminology Coordination Unit [DGTRAD] – European Parliament


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